Alexey Tyurin
Hey There!

I'm Alexey Tyurin.

I'm a results-driven leader with over 10 years of experience managing teams and delivering projects in software development, data analytics, and advanced algorithm design for machine learning and artificial intelligence. I specialize in driving innovation and delivering high-impact, data-driven solutions through strategic leadership and effective team management.

Leadership & Technical Expertise

With a strong technical foundation and a proven history of leading teams, I excel at managing and guiding technical teams to deliver successful AI projects. My leadership style promotes collaboration, efficiency, and a culture of innovation within development teams, ensuring high-quality outcomes that align with business objectives.


What I Offer

  • AI/ML Solution Development. Crafting and implementing AI and machine learning solutions tailored to business needs.
  • Business Analytics & Big Data Processing. Building systems that transform large datasets into actionable insights.
  • Optimizing Data Analysis Systems. Enhancing and streamlining data analysis infrastructures for better performance and accuracy.
  • Web Development & API Integration. Developing web applications and integrating APIs for seamless and scalable software solutions.
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About Me

About

About me

I am Alexey Tyurin, a Business Analysis Manager based in Texas, USA, with over 30 years of experience in the IT industry and 15+ years in senior leadership roles. My expertise spans project management, data science, and global business solutions. Throughout my career, I’ve played a key role in establishing multiple branch offices across Europe and spearheading the deployment of critical business applications, including eCommerce platforms, Sales and Marketing systems, ERP solutions, and mobile apps.


Data-Driven Leadership

Data is my passion, and I leverage its power to drive strategic, well-informed decisions for businesses. As both a project manager and leader of distributed teams, I have overseen the successful implementation of global systems across 13 European countries. My ability to lead business analysts and quality assurance teams has ensured seamless operations and ongoing system support.


Technology Expertise

With a deep background in data science and data engineering, I am proficient in both on-premises and cloud-based infrastructures. I specialize in AI and machine learning technologies, including deep learning and generative AI, using these skills to enhance business performance and gain competitive advantages.


Key Expertise Includes
  • ML solutions development
  • Data science and data engineering
  • Project management and leadership
  • Business systems deployment across Europe
  • Cloud and on-premises infrastructure management
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What I Do?

What I do

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Data Scince
  • Recommendation Systems. Developed recommendation systems for online platforms, improving user experience through personalized recommendations.
  • Forecasting. Built forecasting models for sales and demand analysis using time series data.
  • NLP (Natural Language Processing). Applied natural language processing for automating text analysis and document classification.
Business Analysis | Marketing
  • Gen AI Product Expert (сhat-bot). Developed a Gen AI solution using RAG to provide comprehensive, expert-level answers about the company's entire product line.
  • Pricing Models. Created pricing models to maximize profitability and maintain competitive edge.
  • Effective Marketing Programs. Designed and executed marketing strategies and programs to enhance engagement and boost sales.
Cloud computing
  • Cloud Infrastructure. Designed and deployed cloud infrastructure ensuring scalability and security.
  • Data Migration to Cloud. Managed large-scale data migration from on-premises to cloud with minimal downtime.
  • Cloud-based DevOps. Implemented CI/CD pipelines and automated deployment for cloud-based applications.
Project Managment | Strategic Leadership
  • Talent Management. Led and managed teams to boost productivity and improve talent retention.
  • Agile & Waterfall. Managed projects using methodologies to ensure timely and within-budget delivery.
  • Stakeholder Management. Handled multicultural stakeholder communication and requirements gathering for successful project execution.
Resume

Resume

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Experience
Jun 2020 — Current
Mary Kay Inc. | Dallas, TX

Business Analysis Manager — Europe Region

Experienced leader of international AI projects in finance, marketing, and operations — specializing in managing teams and leveraging AI/ML technologies to enhance customer experiences and profitability.


✨ Sales, Marketing, and Customer Service — Key Achievements
  • Authored and implemented AI/ML models for personalized customer offers, driving a 20% sales increase in the test group. Developed innovative artificial intelligence and machine learning strategies for customer segmentation and tailored offers, leading their deployment in collaboration with local markets project teams. Conducted precise A/B testing to evaluate project effectiveness.
  • Developed a generative AI-powered chatbot using fine-tuning and Retrieval-Augmented Generation (RAG) techniques to enhance customer service. The prototype functions as a product and marketing expert by integrating comprehensive product information, including price, weight, ingredients, and usage tips, which may enhance customer interactions and significantly expedite access to product information.
  • New product launch analysis. Developed a systematic approach to analyze the impact of new product launches on key business metrics, including sales and cannibalization. Evaluated how new products affect overall sales performance and the displacement of existing products, and devised strategies to minimize negative effects while strengthening the regions' competitive positioning.
  • Sales compensation plans analysis. Analyzed and optimized compensation structures using a reward-effort approach, enhancing sales force productivity and motivation. By aligning compensation incentives with performance metrics in collaboration with the Sales team, fostered a more engaged and driven sales force, resulting in increased sales performance.
  • Marketing program effectiveness analysis. Developed a customer segmentation-based marketing programs effectiveness analysis system. Built a system to evaluate the impact of marketing campaigns, enhancing profitability and optimizing marketing expenditures.

✨ Operations, Inventory Management, and Finance — Key Achievements
  • Implemented SKU-level demand forecasting tool. Developed and deployed a highly effective tool for SKU-level demand forecasting, significantly enhancing production planning and inventory management accuracy. By integrating data from various sources through ETL processes, improved operational efficiency across the region, enabling more informed decision-making and reducing instances of stockouts and overstock situations.
  • Optimized Supply Chain and Inventory Management using AI. Leveraged AI-driven tools for accurate demand forecasting and SKU-level forecast quality assessment, resulting in enhanced production planning, optimized inventory levels, and reduced operational costs. Implemented advanced technologies that enabled more precise forecasting, minimized obsolete reserves, and ensured inventory levels closely aligned with market demand, thereby improving overall supply chain efficiency.
  • Created AI tools for Profit and Loss analysis. Developed sophisticated AI-based instruments for detailed product-level cost and expense analysis, enabling effective cost optimization and increased profitability. These tools provided granular insights into financial performance, allowing for strategic adjustments and more informed budgeting decisions that directly contributed to the company’s bottom line.
  • Developed a Price monitoring system. Created an advanced price monitoring system to track the prices of core products and competitor offerings, enhancing pricing processes and competitive positioning. This system provided real-time data and analytics, enabling dynamic pricing strategies that responded swiftly to market changes and maintained the company’s competitive edge.

✨ Data Analytics and Business Solutions, Leadership and Innovation — Key Achievements
  • Led international AI/ML projects and Business Analysis Community. Directed a team of over 15 Data Science and AI professionals across multiple regions, spearheading initiatives to standardize processes and promote knowledge sharing. By implementing industry best practices and cultivating a collaborative environment, ensured consistent, high-quality analytics deliverables that enhanced operational efficiency and aligned with global business objectives.
  • Introduced innovative AI Solutions and promoted modern professional practices. Pioneered the integration of advanced AI and machine learning methodologies into business processes to address complex challenges with a forward-thinking strategy. Leveraged cloud technologies and state-of-the-art data science techniques to drive innovation, inspiring the team to adopt contemporary practices and continuously enhance their analytical capabilities.
Nov 2017 — Jun 2020
Mary Kay AO | Russia

Head of Business Excellence department

  • Managed portfolios aligned with strategic objectives by incorporating data analysis and market research.
  • Leveraged data analytics to drive strategic decisions and innovations in sales and marketing.
  • Guided leadership teams with data-driven insights, fostering innovation and best practice sharing.
  • Served as a subject matter expert, facilitating data-driven decision-making across various teams.
Feb 2015 — Nov 2017
Mary Kay | Europe CoE

Senior Manager, Project Portfolio and Business Analysis

  • Executed portfolio management processes to align with company objectives.
  • Led projects as Project Manager to achieve key deliverables.
  • Served as IT Business Partner, strengthening business-IT relationships.
  • Contributed to the development and implementation of company strategy and business planning.
  • Monitored organizational value using portfolio performance metrics and targets.
Apr 2008 — Jan 2015
Mary Kay | Europe CoE

Senior Manager of Business Applications and QA

  • Developed and maintained relationships with European business departments.
  • Managed daily operations and participated in status update calls with country leaders.
  • Strengthened communication with adjacent teams, including local IT support groups.
  • Implemented industry best practices to enhance IT service quality.
  • Improved cost-effectiveness of IT service delivery while ensuring customer satisfaction.
Apr 2007 — Apr 2008
Mary Kay | Europe CoE

Manager of Business Applications

  • Planned, executed, monitored, and balanced resources for multiple simultaneous projects.
  • Managed business analysis and quality assurance teams.
  • Oversaw IST projects and software deployment/support throughout Europe.
Apr 2005 — Apr 2007
Mary Kay AO | Moscow, Russia

IT Project Leader

  • Led multiple simultaneous projects within a matrix IT organization, overseeing planning, execution, monitoring, and resource allocation.
Oct 1999 — Apr 2005
Mary Kay AO | Moscow, Russia

Business Applications Analyst

  • ERP systems support, ensuring apps integrity and facilitating financial and management reporting.
  • Provided quality assurance and technical support to enhance overall system performance.
  • Conducted user training sessions to improve system proficiency and utilization.
Feb 1997 — Oct 1999
Mary Kay AO | Moscow, Russia

IT Technician

  • Provided comprehensive user support by troubleshooting hardware and software issues, performing installations and maintenance, managing data backup and restoration, and handling purchasing.
Jan 1990 — Feb 1997
Russian State University of Physical Education, Sport and Tourism | Moscow, Russia

Software Developer

  • Developed business applications and scientific software.
Education
Oct 2020 — Jun 2023

The University of Texas at Austin

Postgraduate Degree, Data Science and Business Analytics

Grade: A+

Oct 1997 — Jun 2002

State University of Management | Moscow, Russia

Master's degree, Economics, Mathematics, Mathematical Methods of Economics

Graduate work: “Mathematical modelling of sales promotions in direct marketing”

Best Skills
Data Scince | Big Data
Leadership | Strategy | Project Management
Machine Learning | Business Application Development | DevOps
Data Analysis and Visuzalization | PowerBI | Cognos | Tableau
Cloud Engineering | Migration | AWS | GCP
Full Stack Development | Python | SQL | API
Portfolio

Works

All Data Science AI Cloud Gamedev Publications
Blog

Blog

15 November
#LinkedIn

4th AWS Certification

✨ I’ve obtained a new certification:

AWS Certified Machine Learning – Specialty from Amazon Web Services (AWS)


Looks like the header on the LinkedIn profile has a case of "missing hexagon syndrome" - one more, and it would have been perfect!


Thinking about which badge to earn next... AWS Certified Solutions Architect - Professional looks appealing!



✨ Who should take this exam?

AWS Certified Solutions Architect - Professional is intended for individuals with two or more years of hands-on experience designing and deploying cloud architecture on AWS. Before you take this exam, we recommend you have:

✨ Familiarity with AWS CLI, AWS APIs, AWS CloudFormation templates, the AWS Billing Console, the AWS Management Console, a scripting language, and Windows and Linux environments

✨ Ability to provide best practice guidance on the architectural design across multiple applications and projects of the enterprise as well as an ability to map business objectives to application/architecture requirements

✨ Ability to evaluate cloud application requirements and make architectural recommendations for implementation, deployment, and provisioning applications on AWS

✨ Ability to design a hybrid architecture using key AWS technologies (e.g., VPN, AWS Direct Connect) as well as a continuous integration and deployment process

05 November
#LinkedIn

How three Google Cloud Professional Certifications empower my work in AI/ML

Over the years, my work in AI and machine learning has shown me that success in this field demands a holistic approach that covers architecture, security, and model optimization. This led me to pursue three Google Cloud Professional Сertifications: Cloud Architect, Cloud Security Engineer, and Machine Learning Engineer. Here’s how this combination elevates my expertise and adds value to my work.


✨ Building Scalable AI/ML Architectures

The Professional Cloud Architect certification has enabled me to design resilient, scalable cloud infrastructures that support AI/ML projects while ensuring flexibility, performance, and availability. This is essential when dealing with large data volumes and high processing demands. With this certification, my projects can seamlessly scale to meet complex AI/ML requirements.


✨ Enhancing Security from Data to Models

The Cloud Security Engineer certification has transformed my approach to protecting data and managing access. Security is crucial in AI/ML, especially with sensitive information. This certification provided me with the skills to build secure infrastructures, protect data from threats, and meet stringent security standards. Now, I can confidently secure models and data at every stage, which enhances reliability and adds significant value for clients focused on security.


✨ Optimizing and Deploying ML Models Efficiently

The Machine Learning Engineer certification has deepened my understanding of developing, testing, and deploying models on Google Cloud. I gained insights into algorithm optimization and how to leverage Google Cloud tools to streamline workflows. This is especially valuable for maintaining model performance in production, quickly testing hypotheses, and deploying updates.


✨ The Power of Three Certifications Together

With these three certifications, I’m able to go beyond simply creating models; I design entire ecosystems that incorporate infrastructure, security, and ML optimization. This holistic approach allows me to deliver end-to-end AI/ML solutions that provide clients with both reliability and security, helping them confidently adopt machine learning technology.


✨ Why This Matters for AI/ML Projects

Mastering architecture, security, and machine learning within a single platform is more than just a set of skills - it’s a significant advantage, particularly in projects involving big data and strict data protection requirements. Clients now seek not only functional models but also reliable, secure, and scalable solutions.

Together, these Google Cloud certifications form my “power triangle” in AI/ML on the cloud, empowering me to integrate best practices in security, design flexible architectures, and leverage advanced ML tools to deliver impactful solutions that elevate my clients’ capabilities.

#GCP #CertifiedCloudPractitioner

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06 October
#LinkedIn

Why Google Cloud Platform?

I’ve been asked countless times – why study Google Cloud Platform when it only has 10% of the cloud market share? My response has always been that the vendor is less important than truly understanding the underlying cloud technologies. After earning my second AWS certification (Cloud Practitioner), I’m even more convinced this is true.

Cloud fundamentals like virtualization, containers, microservices, and distributed systems apply across all platforms – whether it’s AWS, Azure, or GCP. Once you grasp these core concepts, transitioning between cloud providers becomes much easier. With multi-cloud strategies on the rise, knowing GCP (or any other platform) only broadens your skill set and makes you more adaptable in today’s cloud-driven world.

Not to mention, GCP has unique strengths, particularly in data analytics, machine learning, and tools like BigQuery – making it a valuable skill for specialists in those areas.

So, my vacation has been incredibly productive! Completing both of my AWS certifications and deepening my cloud knowledge has made this break not only relaxing but also rewarding.

#AWS #CertifiedCloudPractitioner

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02 October
#LinkedIn

AWS AI Practitioner Certification - beta

I decided to try my hand as a beta tester and earn the AWS AI Practitioner certification. Besides the excitement of receiving the badge and the pleasure of completing well-designed courses, I was particularly impressed by the interactive escape room game. Not only was it engaging, but it also helped me dive deeper into AWS services. This was especially important for me, as I had previously worked more with GCP, and knowing the services is a significant part of the exam. In the end, two days of preparation were enough.

Another important takeaway from the learning process was recognizing the huge progress in generative AI, thanks to Amazon Bedrock technologies, particularly the Knowledge Bases and RAG (retrieval-augmented generation) features. These tools are literally game-changers.

Now, with Amazon Bedrock, it's easy to integrate knowledge bases with powerful AI models like Claude and Titan, which allows for the delivery of accurate, context-aware responses without the need for retraining the models. This is a major breakthrough for businesses.

My colleagues and I discussed how just a year ago, this capability seemed like a dream. Now, we can use our own knowledge bases to improve the accuracy and quality of AI responses by extracting relevant information directly from our documents. This is especially useful for companies looking to manage data more efficiently and integrate AI into their workflows.

#AWS #AI #MachineLearning #GenerativeAI #KnowledgeBases #RAG #AWSAIPractitioner

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31 December
#LinkedIn

The Power of Segmentation and Predictive Analytics

In the ever-evolving landscape of marketing, understanding your customer has never been more vital. In this article, we delve into the significance of customer intelligence and how it revolutionizes marketing strategies.

The Essence of Customer Intelligence

In today's customer-centric market, gathering detailed information about your customers isn't just beneficial; it's essential. This data serves as the backbone for creating marketing campaigns that resonate with your target audience's unique preferences and needs. But what happens after segmentation is where the real challenge lies.

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30 December
#LinkedIn

Elevating Marketing Strategies with Advanced Clustering Algorithms

In today's era, where understanding each customer is paramount, clustering algorithms in marketing are the game-changers.>\

Deep Dive into Customer Data: Harnessing extensive customer data, we uncover key insights into behaviors and preferences, setting the stage for targeted marketing strategies.

Segmentation Mastery: Customers are categorized into pivotal segments:

  • Dormant Segment: Identified as those less likely to make future purchases.
  • Loyal Segment: The loyal and consistently active customers.
  • Undecided Segment: This is where the focus intensifies. It's the group that sits on the fence, whose purchasing behavior is uncertain. Here, strategic efforts are amplified to motivate and convert this segment into active customers.

Predictive Modeling: Leveraging algorithms to predict future customer actions, like the probability of placing an order in the upcoming month, is a cornerstone of this approach.

Adaptability & Responsiveness: Keeping a pulse on customer behavior changes is crucial, ensuring strategies evolve as customer dynamics do.

A/B Testing & Refining: A/B testing plays a critical role, especially in assessing strategies aimed at the 'undecided' segment, providing valuable insights for refinement.

Key Outcomes:

  • Targeted Efficiency: By zooming in on the 'undecided' segment, resources are optimized for maximum impact.
  • Program Effectiveness: Tailoring programs to this segment enhances the overall effectiveness of marketing efforts.

Driving Sustainable Growth: Such focused and data-driven approaches pave the way for sustainable business growth through intelligent marketing.

This strategy, rich in data analysis and customer insights, is a testament to the power of customer-centric marketing in the digital age.

#Marketing #CustomerSegmentation hashtag#DataDriven

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25 December
#LinkedIn

Exploring AI Frontiers: My Journey with OpenAI's Latest Features

While on vacation, I dove into the fascinating world of OpenAI's newest developments. Specifically, I focused on exploring AI chatbot technology, examining how these advancements are reshaping the landscape in contrast to traditional models like Einstein Bots. Here's what I discovered:

Step 1: Fine-Tuning.The process begins by tailoring the model with specific details about your company's products. While generally accurate, it's intriguing to note that even with the temperature set to zero, minor discrepancies can occur, like a slight variance in product pricing.

Step 2: Using Embeddings. This approach goes beyond words, using vector representations to grasp the meaning behind questions. By feeding an article about a product into ChatGPT, the model can offer answers rooted in that content's essence.

Step 3: Functions. Beyond fine-tuning and embeddings, incorporating specialized functions enables the model to retrieve and integrate precise product data, like price and size, into its responses.

However, while these methods excel in specific tasks, they show partial effectiveness for broader queries. Questions like 'What's the most expensive product?' or 'Which products contain ingredient X?' still pose a challenge.

Moving ForwardI'm excited to continue experimenting and integrating these varied approaches. As the field evolves, so does the potential for groundbreaking solutions.

Have you experimented with AI in your industry? What insights and challenges have you encountered? Let's discuss in the comments!

#OpenAI #FineTuning #Embeddings

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Contact Info
Phone

+1 469 915 2709

Email

alexey.tyurin@outlook.com

Address

Addison, Texas, USA

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